In the lead-up to the highly anticipated SAJEX 2025, the Gem & Jewellery Export Promotion Council (GJEPC) has rolled out a face-to-face outreach drive across Saudi Arabia. The campaign sees the organising team travelling through major jewellery hubs—from Jeddah to Riyadh and beyond—personally engaging with store owners, wholesalers, and industry players.
The goal is clear: to strengthen relationships, spark interest, and ensure a strong turnout for the Kingdom’s largest jewellery trade fair, set to take place from 11–13 September 2025 at the Jeddah Superdome. With over 400 renowned jewellers already on board, the event promises a vibrant platform for sourcing new collections, networking with industry leaders, and uncovering trends shaping the Middle Eastern jewellery scene.