Natural Diamond Council Strengthens India Strategy with Industry Push

NDC signals stronger focus on India with increased marketing investments and deeper industry collaboration to boost demand for natural diamonds.
Natural Diamond Council Strengthens India Strategy with Industry Push
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India continues to emerge as a priority market for natural diamonds, with Amber Pepper, CEO of the Natural Diamond Council, outlining an optimistic growth outlook during her recent visit to Mumbai.

In a key meeting with the Gem & Jewellery Export Promotion Council, discussions centred around driving consumer demand, strengthening strategic partnerships, and creating a more unified narrative for natural diamonds in the market.

The visit also included an interaction with leading stakeholders at the Bharat Diamond Bourse, where conversations focused on refining marketing priorities and enhancing consumer outreach through collaborative efforts.

Key industry leaders present at the discussions included Kirit Bhansali, Shaunak Parikh, Anoop Mehta, Ashish Mehta, Ashish Borda, Mital Doshi, Sabyasachi Ray, and Richa Singh.

The engagement highlights a clear intent to align industry voices and amplify the positioning of natural diamonds, as India continues to play a pivotal role in shaping global demand trends.

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