Mother’s Day retail spending in the US is set to reach an all-time high of $38 billion in 2026, with jewellery emerging as the most valuable gifting category.
Outpacing segments like dining experiences and electronics, jewellery alone is expected to generate $7.5 billion, reinforcing its position as the leading contributor to overall holiday spend. The category has shown steady upward momentum, having already led in previous years with consistently rising figures.
Consumer behaviour is also shifting toward higher-value purchases, with average spending projected to reach $284.25 per person. This indicates a stronger inclination toward investing in gifts that carry long-term emotional and material value, particularly within fine and fashion jewellery.
While traditional gifts such as flowers and greeting cards continue to dominate in terms of volume, jewellery stands apart in total revenue, highlighting its role as a premium gifting choice. The demand is increasingly driven by a desire for individuality, with many consumers seeking gifts that feel personal and memorable rather than generic.
From a retail perspective, purchasing patterns remain evenly distributed. Online platforms and department stores each account for a significant share, followed by speciality retailers, pointing to a balanced and accessible market landscape for jewellery brands.