Indian jewellery brand Tanishq has continued its U.S. expansion with the opening of two new retail locations, marking its first entry into Florida and strengthening its presence on the East Coast. The move reflects the brand’s growing focus on regions with established Indian and South Asian communities.
One of the new stores is a 5,500-square-foot showroom in Tysons Corner, Virginia, which opened in August and was officially inaugurated in December. Positioned within a major retail hub, the location serves customers from Washington, D.C., Maryland, and Virginia, a region with a strong and steadily growing South Asian population.
The Tysons Corner store presents a wide selection of jewellery spanning everyday wear, contemporary designs, and traditional pieces for weddings and celebrations. The assortment reflects Tanishq’s effort to balance cultural heritage with modern styling for an international audience.
The Florida opening marks a milestone for the brand, extending its footprint into a new market while continuing its strategy of community-focused growth. Both locations are designed to act not just as retail spaces but as cultural touchpoints for customers seeking familiarity alongside global standards of craftsmanship.
Tanishq operates under Titan Company Limited, part of the Tata Group, one of India’s largest multinational conglomerates with interests across automobiles, technology, aviation, and luxury goods. Titan oversees the group’s watch, jewellery, and eyewear businesses globally.
The Virginia store’s inauguration was marked by traditional ceremonial elements alongside cultural performances, underscoring the brand’s emphasis on community engagement. The opening drew representatives from the Indian diaspora, industry leaders, and diplomatic circles, highlighting Tanishq’s growing role within the international jewellery landscape.