The campaign showcased jewellery masterpieces under ₹10 lakhs, specially curated for this series across gold, polki, diamonds, and even rare yellow diamonds. Each piece was thoughtfully designed as part of a new collection, highlighting Khurana’s artistry in making timeless elegance accessible.
An Event with Purpose
‘10 & Timeless’ was conceptualized with today’s reality in mind. With gold prices on the rise, many perceive fine jewellery as out of reach. This campaign was Khurana’s way of breaking that notion — showing patrons that true luxury can still be enjoyed within accessible budgets, especially during the festive and wedding season.
Equally important, the campaign celebrated the spirit of women buying for themselves. Jewellery under ₹10 lakhs allows women to use their own savings to invest in timeless pieces without hesitation — a luxury they can decide on, gift themselves, and wear with pride, without waiting for someone else to indulge them.
An Experience Beyond the Showroom
For both editions, Khurana Jewellery House transformed its stores into bespoke experience centers, offering clients an ambience distinct from the regular showroom. The curated setup beautifully displayed the jewellery, highlighted craftsmanship, and created an immersive environment.
Every guest was welcomed into a lavish high-tea experience, complete with décor that set the tone for an indulgent two-day affair. Adding a personal touch, visitors received a customized jewellery kit – with their names elegantly calligraphed live in front of them, an experience that drew delight and became a cherished takeaway.
The Buzz in the City
Well before the events, a special pre-event high tea was hosted where leading women of the city adorned Khurana creations, generating digital buzz and call-out videos across platforms. Supported by strong print, outdoor, and social media campaigns, the anticipation was palpable. By the time the events opened, the who’s who of Amritsar and Ludhiana were eager to be part of the experience, making 10 & Timeless the talk of both cities.
Successful Conversions & Next Destination
The overwhelming response translated into excellent sales and conversions across both editions, reaffirming Khurana’s bond with its clientele. With the growing excitement and demand from Chandigarh patrons, Khurana Jewellery House is now set to bring 10 & Timeless to Chandigarh very soon.
Speaking about the campaign, Prerna Khurana, Director of Khurana Jewellery House, shared:
“With 10 & Timeless, we wanted to craft an immersive journey where fine jewellery meets accessibility. Rising gold prices had created a perception that jewellery is beyond reach — we wanted to prove otherwise. And for us, it was also about celebrating women who choose to invest in themselves. The love and response we received in Amritsar and Ludhiana has been phenomenal, and we’re thrilled to take this to Chandigarh next.”
With its blend of innovation, artistry, and legacy, Khurana Jewellery House continues to redefine jewellery experiences that are as timeless as the pieces themselves.