Shringar House of Mangalsutra Limited, one of India’s leading manufacturers of mangalsutra, has signed a Memorandum of Understanding (MoU) with the Indian Association for Gold Excellence and Standards (IAGES), reinforcing its commitment to advancing transparency, ethical practices and standardisation across India’s gold jewellery industry.
India’s gold jewellery market is the cornerstone of the country’s culture and economy and continues to evolve with increasing focus on quality, trust and standardisation. Frameworks such as IAGES, in alignment with the Bureau of Indian Standards (BIS) hallmarking system, are playing a pivotal role in strengthening consumer confidence and enabling the industry’s next phase of growth. With a large base of family-run businesses across the country, such initiatives will help in expanding access to certification and best practices across tier-2 and tier-3 markets.
Under this partnership, Shringar will actively promote the IAGES accreditation framework and Code of Conduct across its nationwide network of 2,000+ retailers and wholesalers. This will drive the adoption of responsible and standardised practices at the grassroots level. The collaboration will also roll out joint initiatives, including online webinars on compliance and industry best practices, accreditation drives across Shringar’s partner network and awareness campaigns, both online and offline, to encourage broader adoption of the IAGES Code of Conduct.
Commenting on the collaboration, Mr. Chetan Thadeshwar, Chairman & Managing Director, Shringar House of Mangalsutra Limited, said “We have always believed that trust and transparency are essential in building a resilient jewellery industry. Our partnership with IAGES is a significant step in that direction, as we work towards strengthening ethical practices and standardisation across the ecosystem. By supporting IAGES’s accreditation mission, we look forward to driving meaningful change and setting higher benchmarks for the industry.”
Mr. Kaushlendra Sinha, CEO, IAGES, added, “Shringar House of Mangalsutra’s is a respectable name in the Gold Induatry and their extensive reach across India's jewellery retail landscape makes them a strong partner in advancing IAGES’s mission of driving transparency and ethical practices in the gold industry. This MoU will help accelerate accreditation awareness and adoption across their vast network, enabling us to collectively raise industry benchmarks and strengthen consumer confidence. We are thankful to Shringar leadership for proactively coming forward to promote the cause of transparency and good practices in the Indian Gold Industry.”
Shringar's extensive reach across India's jewellery retail landscape positions it as a key enabler in amplifying IAGES's accreditation mission. The company will work with IAGES to support accreditation outreach, while IAGES solely handles accreditation.