Shanaya Kapoor & Isharya Unveil Indinoor: Festive Jewellery with a Modern Twist

Shanaya Kapoor has joined hands with The House of Isharya to launch Indinoor, a jewellery label that brings a new wave of modernity to India’s festive jewellery space. More than a collection, Indinoor is an idea — one that transforms traditional craftsmanship into pieces that feel lively, wearable, and relevant to the new generation.

Festive jewellery often carries the weight of convention, but Indinoor aims to rewrite that narrative. By drawing from India’s artisanal roots—think polki, jadau, temple motifs, and zircon settings—and reshaping them with playful design cues, the brand offers women jewellery that celebrates heritage without feeling heavy or old-fashioned.

For Shanaya, this journey is personal. Raised around design influences, from her mother’s jewellery box to her exposure to cinema’s storytelling through style, she brings more than just star power to the collaboration. She is actively involved in shaping collections, curating designs, and giving voice to the brand’s philosophy.

Speaking about the vision, Shanaya shared that she wanted to create jewellery women truly enjoy wearing, not just reserve for safes or rare occasions. “Indinoor is about choosing joy, embracing your personal style, and making Indian jewellery part of your everyday life,” she said.

At the heart of the label is its debut collection, Jewels of Happiness. From bold chaandbalis to spirited festive sets, each design is crafted by skilled artisans who revive traditional techniques while presenting them in a lighter, more versatile form. The outcome: jewellery that is celebratory yet effortless.

By weaving together India’s design legacy and a distinctly modern outlook, Indinoor emerges as a fresh voice in the jewellery world—an invitation for women to own tradition in a way that feels authentic to their present. With Shanaya Kapoor steering its creative essence, the brand is positioned as jewellery that’s not just adorned, but lived in.