Senco Gold & Diamonds has strengthened its presence in North Bengal with the inauguration of its third showroom in Siliguri. The new outlet, located at City Centre Siliguri in Matigara, follows the retailer's House of Senco concept, bringing together its signature jewellery collections and specialised brands within a single destination.
The approximately 581 sq ft store features an extensive range of gold, diamond and platinum jewellery alongside collections from Everlite, Aham and Sennes. Customers can explore everyday fine jewellery from Everlite, men's jewellery by Aham, and lab-grown diamond creations from Sennes. The showroom also offers jewellery crafted in 9k, 14k and 18k gold, catering to daily wear, gifting and special occasions.
Commenting on the expansion, Suvankar Sen, Managing Director and CEO of Senco Gold Ltd., said the company continues to see Siliguri as a key growth market, supported by strong consumer confidence and rising demand across jewellery categories. He noted that the House of Senco format is designed to offer shoppers greater variety by housing multiple brands under one roof while reinforcing the company's core jewellery portfolio.
With this launch, Senco now operates 81 stores across West Bengal, including three in Siliguri. Across India, the retailer's network has grown to more than 198 showrooms spanning 17 states, complemented by two international stores in Dubai.
