Senco Gold & Diamonds has expanded its presence in Odisha with the launch of a new flagship showroom in Bhubaneswar's Saheed Nagar. Spanning approximately 6,500 sq. ft., the store was inaugurated by actor Rakul Preet Singh on 20 July.
The showroom houses an extensive selection of gold, natural diamond and platinum jewellery, catering to bridal, festive and everyday wear. Its collections are designed to appeal to customers seeking both timeless classics and contemporary styles.
The opening comes at a strategic time, ahead of Odisha's key festive period, which includes Nuakhai, Ganesh Puja, Durga Puja, Lakshmi Puja and Diwali, when jewellery purchases traditionally see a rise.
According to the company, the new flagship store reflects increasing consumer demand in the region for a wider range of jewellery across different occasions and price points. With this addition, Senco Gold & Diamonds now operates over 198 showrooms across 17 states in India, alongside two international outlets in Dubai.
