The model allows customers to pre-book gold or diamond jewellery at the prevailing rate. If prices increase later, the lower rate is honoured. If prices fall, the revised lower rate at the time of billing is applied. This effectively positions the scheme as a safeguard for buyers during a volatile price cycle.
For jewellers, such schemes serve as tools to retain customer confidence and drive early festive bookings. As the market prepares for Dussehra and Dhanteras demand, offers like these reflect how legacy players are adapting to consumer concerns around price instability.
Commenting on the initiative, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, noted that the scheme aims to bring transparency and a sense of assurance to jewellery purchases during the festive season.
The offer is available across PNG Jewellers’ retail network.