Litestyle by PNG Jewellers, the contemporary fine jewellery brand from the House of PNG, recently announced the opening of its new standalone store at Ideal Landmark Complex, Viman Nagar, Pune. Strategically located in one of Pune’s most vibrant urban neighbourhoods, the new store has been launched to cater to the modern, style conscious customer who prefers lightweight jewellery with strong design statements.
Spanning 600 sq ft, the Viman Nagar outlet is Litestyle’s fourth store in Pune and the fifth overall, taking the total number of PNG Jewellers stores across formats to 66. The store was inaugurated by actress Sai Tamhankar, marking another milestone in the brand’s steady retail expansion.
The store showcases an extensive range of Litestyle jewellery crafted in 14 karat, 18 karat and 22 karat gold, along with elegant 18 karat diamond jewellery. It reinforces Litestyle’s focus on contemporary design, affordability and a refined retail experience, further cementing its appeal among urban jewellery buyers.
Speaking at the inauguration, Sai Tamhankar said, “Litestyle beautifully captures the spirit of today’s women who want jewellery that is expressive, versatile, and effortless. The designs here are stylish yet alluring, making them perfect for everyday wear.”
Hemant Chavaan, Head- Marketing, E-commerce, CRM, and CSR, Litestyle, added, “Viman Nagar is home to a young, urban audience incorporating lightweight and statement jewellery as trends evolve. The retail touchpoint allows us to engage more closely with this segment and diversify their daily fashion choices.”
Speaking about the expansion plan of Litestyle, a sub-brand of PNG Jewellers, Dr. Saurabh Gadgil, CMD, PNG Jewellers, remarked, “Litestyle represents our commitment to evolving with changing consumer preferences in lightweight fine jewellery while maintaining the trust and craftsmanship PNG Jewellers is known for.”
Staying true to the brand’s philosophy of accessible luxury, Litestyle offers designs that seamlessly blend everyday wearability with contemporary aesthetics. To celebrate the launch, customers can avail up to 50 percent off on the making charges of all Litetyle jewellery till 4 January 2026.