Limelight Goes End-to-End with ₹250 Cr Fundraise and Vertical Integration

Limelight Lab Grown Diamonds raises ₹250 crore and moves into in-house diamond growing and manufacturing, strengthening supply control as it accelerates retail expansion and long-term growth plans
Limelight Goes End-to-End with ₹250 Cr Fundraise and Vertical Integration
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Limelight Lab Grown Diamonds has announced a significant next step in its growth journey, revealing plans to move into in-house diamond growing and manufacturing alongside a ₹250 crore fundraise. The move signals a decisive shift toward full vertical integration as the brand prepares for its next phase of scale in India and overseas.

By bringing diamond production and manufacturing under one roof, Limelight aims to gain tighter control over quality, costs, and supply timelines. The strategy reduces reliance on external suppliers while enabling faster product development, exclusive design collaborations, and greater consistency across its retail network.

The newly raised capital will be directed toward expanding Limelight’s retail footprint, strengthening its design capabilities, and reinforcing its leadership position in India’s fast-growing lab-grown diamond jewellery segment. With more players entering the category, the company’s early investments in supply-chain control and brand building position it among the best-capitalised and most structurally prepared players in the space.

Founded with the aim of making fine diamond jewellery more transparent and accessible, Limelight has played a formative role in shaping consumer awareness around lab-grown diamonds in India. Today, it operates the country’s largest exclusive retail network for LGD jewellery and enjoys strong trust among value- and design-conscious buyers.

The brand’s long-term roadmap remains ambitious. With a focus on responsible luxury and technology-led craftsmanship, Limelight plans to scale to 200 stores by 2027, appealing to a new generation of consumers seeking ethical sourcing, traceability, and contemporary design.

By integrating science, manufacturing, and retail, Limelight is positioning itself not just as a category leader, but as a vertically aligned fine jewellery brand built for global relevance.

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