Kisna Diamond and Gold Jewellery has unveiled Shahid Kapoor and Mira Rajput Kapoor as its newest brand ambassadors, marking a warm and contemporary chapter for the brand. Announced in Mumbai on 28 November, the duo will front a campaign centred on Khushi Ke Har Pal, a theme that brings everyday joy and personal connection into focus.
Ghanshyam Dholakia, Founder and Managing Director of the Hari Krishna Group, shared that Kisna’s legacy has long been rooted in trust, fine craftsmanship and emotional resonance. The association with Shahid and Mira, he noted, mirrors these values and supports the brand’s mission to make diamond jewellery both meaningful and widely accessible.
Parag Shah, CEO of Kisna Diamond and Gold Jewellery, highlighted that the couple’s warmth, modern outlook and genuine appeal naturally align with Kisna’s identity. Their presence, he added, will help the brand reach a new generation of consumers who appreciate authenticity as deeply as design. As Kisna continues to grow its retail network across the country, this collaboration is set to strengthen its nationwide presence while staying anchored in its core promise of trust and craftsmanship.