Kantilal Jewellers has entered Ahmedabad with a 28,000 sq. ft. flagship showroom at Keshavbaug Capital, Vastrapur. Spread across three floors, the store is the jeweller’s largest retail space, marking its first expansion outside Surat, where the business has operated since 1948.
The showroom’s design draws inspiration from Jodhpur Palace, combining traditional architectural references with a contemporary retail environment. Jharokha-inspired screens, domed skylights, marble passageways and chandelier-lit lounges feature across the space, while a central atrium links the three levels. “This is a one of the largest studio-concept spaces we have created. We wanted to completely rethink the traditional jewellery showroom and make the customer experience more personal, private and luxurious. Each customer has their own studio-like space where they can sit comfortably and feel at home, while live music, including guitar and sitar performances, creates a warm and inviting ambience throughout the showroom," says Jinay Choksi, the Director at Kantilal Jewellers. "At the same time, we have recreated the grandeur of a palace to reflect the heritage and legacy of Kantilal Jewellers, which dates back to 1958. The idea was to create an environment that feels distinctive and experiential, but at the same time comfortable, intimate and luxurious for every customer,” he adds.
Beyond product displays, the store includes private viewing areas, lounges and dedicated experience centres, giving customers spaces for more personalised consultations and jewellery discovery. The format is intended to offer an experience beyond conventional retail counters.
The Ahmedabad outlet carries the brand’s gold, diamond and bridal jewellery collections. In Surat, Kantilal Jewellers offers silver and Polki jewellery.
The new flagship forms part of the retailer’s expansion strategy beyond Surat. With the Ahmedabad opening, Kantilal Jewellers now operates flagship showrooms in both cities, extending its retail footprint within Gujarat while introducing its jewellery offering to a new customer market.