Kalyan Jewellers has announced Bollywood actor Sara Ali Khan as its newest brand ambassador, further expanding its portfolio of celebrity endorsements. She joins the brand's existing ambassadors, including Amitabh Bachchan and Katrina Kaif, as the company looks to deepen its engagement with younger audiences in India and overseas.
As part of the partnership, Sara Ali Khan will headline a series of integrated marketing campaigns across television, digital, print, outdoor advertising and in-store promotions. The campaigns will spotlight Kalyan Jewellers' collections across bridal, festive and everyday jewellery categories.
Commenting on the association, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said the brand has always celebrated the emotions, relationships and milestones that jewellery represents. He noted that Sara's confidence, authenticity and strong cultural connect make her an ideal ambassador for the company and its values.
Founded in 1993, Kalyan Jewellers has grown into one of the world's leading jewellery retailers, with a strong presence across India, the Middle East, the United States and the United Kingdom. The latest partnership is expected to further strengthen the brand's visibility and appeal across diverse consumer segments.
