Indriya, the fine jewellery brand from the Aditya Birla Group, has reached a significant expansion milestone with the opening of its 50th store in India. The landmark outlet, launched in Bengaluru, also marks the brand’s third store in the city—underscoring its growing demand in key urban markets.
The achievement reflects Indriya’s swift scale-up in the organised jewellery retail space and its strong connection with modern consumers. Since its launch, the brand has focused on building a design-forward identity rooted in craftsmanship, curated retail environments, and a seamless customer experience.
Commenting on the milestone, Dilip Gaur, Director, Indriya, noted that reaching 50 stores is a meaningful step in the brand’s national journey. He highlighted that the growth has been powered by disciplined execution, consumer trust, and a long-term vision to establish Indriya as a nationally admired jewellery brand.
In a relatively short period, Indriya has expanded across major metros and emerging high-potential cities, positioning itself as a trusted bridal destination. With regionally inspired bridal collections and contemporary fine jewellery designs, the brand caters to both celebratory and everyday occasions.
Indriya now operates in cities including Delhi, Mumbai, Hyderabad, Pune, Bengaluru, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, steadily strengthening its national footprint. Backed by the legacy and credibility of the Aditya Birla Group—known for over a century of governance and value creation—the brand continues to scale with confidence.
Sandeep Kohli, CEO of Indriya, described the 50-store mark as a reflection of the brand’s design-led approach and experience-first philosophy. He emphasised that Indriya’s growth is driven by craftsmanship excellence, differentiated store formats, and a nuanced understanding of evolving consumer aspirations.
As it moves forward, Indriya aims to accelerate expansion while setting new benchmarks in organised jewellery retail—remaining closely aligned with customers’ most cherished life moments, from bridal milestones to everyday elegance.