Shringar House of Mangalsutra Limited (SHOML), one of India’s most trusted names in mangalsutra craftsmanship, has received the IAGES accreditation from the Indian Association for Gold Excellence and Standards on November 27, 2025. The brand has spent decades to bring quality and heritage together through a modern approach that focuses on process. Building on its strong foundation, the company has emerged as a leader in ethically responsible jewellery production and ethical sourcing. By consistently upholding these principles, Shringar strengthens its strategic market position, reinforces its leadership in responsible jewellery manufacturing and contributes to shaping higher industry-wide standards.
As part of the certification process, they underwent a comprehensive third-party evaluation encompassing all key areas of operations, including sourcing practices, manufacturing processes, purity checks, documentation systems, and traceability protocols. Shringar’s strong focus on ethical sourcing, quality-control practices, and technology-backed process discipline played a major role in securing this recognition.
This recognition further strengthens the company’s reputation among its B2B partners, including retailers, wholesalers, and distributors, because it provides assurance of transparency, accountability, and consistency in product quality. It also creates opportunities for new markets and future collaborations to help support their ongoing expansion plans and its focus on growth through value.
Beyond operational validation, the recognition also highlights the company’s continued commitment to the industry’s growing focus on structured standards and ethical frameworks and is proud to be a leader in this initiative.
On receiving the recognition, Chetan Thadeshwar, Chairman & Managing Director, Shringar House of Mangalsutra, said: “This recognition marks a meaningful step forward for all of us. It reflects our commitment to preserving traditional values while delivering exceptional quality worldwide. From concept to completion, we uphold precision and consistency in every process. This honour inspires us to push boundaries further and continue offering jewellery that symbolizes purity, trust and timeless craftsmanship.” Additionally, he also added, “Guided by our vision to lead the market through integrity, transparency, and continuous innovation we see this achievement as a shared triumph, and we extend our deepest gratitude to our partners, stakeholders and employees whose trust empowers us to keep raising the bar.”
Welcoming Shringar into the accredited community, the Indian Association for Gold Excellence and Standards noted its contributions toward advancing industry standards.
“We are happy to see Shringar House of Mangalsutra joining the IAGES family as an accredited manufacturer. The high level of quality craftsmanship, ethical business practices, and dedication towards the betterment of the industry that Shringar has shown meets the same requirements that we demand at IAGES. The accreditation does not represent just compliance but represents the desire for all parties involved in the gold sector across India to work together towards increasing trust and transparency in the sector. We are excited to have Shringar continuing to lead the way in increasing standards within the industry.” — Kaushlendra Sinha, CEO, IAGES
India’s gold industry is evolving rapidly, with today’s informed consumers expecting greater transparency from jewellery brands. They want assurance of responsible sourcing, ethical manufacturing, and verified quality standards. In this context, IAGES has accredited Shringar House of Mangalsutras as a certified manufacturer, reaffirming the brand’s commitment to trust, integrity, and accountable practices across the jewellery value chain.