Sasha Primak announces Alicia Arnold as its new Design Director, who will lead the company aesthetic with fresh perspective. With over two decades of fine jewellery and luxury product development experience, Alicia joins at a pivotal moment for the manufacturer, which is currently expanding its offerings and partnerships.
“Our heritage has always been rooted in quality and manufacturing excellence,” says David Primak, COO of Sasha Primak. “With Alicia joining the team, we are expanding upon that foundation in a meaningful way. Her balance of artistic vision and technical craftsmanship creates an opportunity to provide independent retailers with true creative partnership.” Ms. Arnold’s appointment signals the beginning of a new chapter for the manufacturer, with new fine jewellery and bridal collections in development. The company will build upon its legacy while introducing new design narratives, expanding customization capabilities for retailers.
Respected for her sophisticated taste and technical expertise, Alicia will lead creative development across fine jewelry and bridal. She will collaborate with retail partners on custom programs and capsule collection development. The appointment reflects Sasha Primak’s investment in personalized support for independent jewellery retailers seeking elevated design and unique manufacturing solutions.
Prior to joining Sasha Primak, Ms. Arnold served as Director of Custom Design at Tiny Jewel Box in Washington, D.C., where she led the design and development of the company’s successful in-house bridal collection, Roslyn. During her tenure, she also created bespoke jewelry for private clients, public figures, think tanks, as well as official gifts of state. Classically trained at the bench as both a goldsmith and platinumsmith, her background includes hand rendering, CAD development, product conceptualization, and creative direction across both fine and high jewellery categories.
“I’m incredibly excited to join Sasha Primak with their extraordinary legacy of craftsmanship and manufacturing excellence, and I see tremendous opportunity to build upon that foundation through fresh design, strong storytelling, and beautifully executed jewelry,” said Alicia Arnold. “I’m looking forward to creating collections that feel luxurious, distinctive, and deeply connected to the artistry of fine jewellery.”
Founded in 1978, Sasha Primak has earned an international reputation for precision in full-service fine jewellery manufacturing. For nearly five decades, the company has created diamond jewellery for retailers and clients around the world, blending old-world Russian and Italian craftsmanship traditions with the leading jewellery technologies. This vertically integrated approach allows them to maintain uncompromising standards of quality and execution while offering retailers greater customization and speed to market.
With Alicia Arnold now leading design initiatives, Sasha Primak continues to reinforce its position as a premier partner for independent retailers; it is where exceptional craftsmanship meets personalized manufacturing support. To learn more about Sasha Primak, visit www.sashaprimak.com. For wholesale inquiries, contact david@sashaprimak.com or call 800-784-4797. For PR Inquiries, contact Pietra Communications at info@pietrapr.com or call 212-913-9761.
