Khimji Jewellers has strengthened its senior leadership with the appointment of Rajat Verma as Chief Marketing Officer, underscoring the brand’s growing focus on structured marketing and organised retail expansion.
In his new role, Verma will oversee the brand’s end-to-end marketing strategy, spanning brand positioning, consumer engagement, and execution across product categories. He will work closely with the leadership team to align marketing initiatives with the company’s expansion roadmap, particularly as Khimji Jewellers prepares for new store launches and deeper market penetration.
The company views marketing as a strategic growth lever rather than a support function, especially at a time when jewellery consumers are increasingly driven by brand credibility, consistent communication, and differentiated retail experiences. Ensuring uniform brand messaging across both existing and upcoming outlets will be a key priority under Verma’s leadership.
Verma joins Khimji Jewellers from V2 Retail Ltd., where he played a key role in driving brand visibility and supporting network expansion through structured marketing programmes. With over two decades of experience across retail and consumer-focused businesses, he brings expertise in brand building, regional market strategies, and data-led customer engagement.
His background includes managing marketing initiatives linked to store rollouts, strengthening local relevance, and integrating marketing efforts with on-ground retail execution. This experience is expected to support Khimji Jewellers’ next phase of growth as it consolidates its presence in Odisha while exploring future expansion opportunities.
Founded in 1936, Khimji Jewellers has built a strong regional identity across Odisha, offering jewellery across gold, diamond, platinum, and silver categories. With stores in cities such as Bhubaneswar, Cuttack, Puri, Rourkela, and Berhampur, the brand combines legacy craftsmanship with evolving retail practices.
As India’s organised jewellery sector becomes more competitive, regional players are increasingly professionalising leadership and investing in brand-led growth. Khimji Jewellers’ decision to appoint a CMO reflects its intent to scale thoughtfully while reinforcing long-term brand equity.