Keya Agarwal Badhalia’s new book Luxury Uncut presents a fresh vision on gems

The new book ‘Luxury Uncut: How Technology Is Rewriting the Value of Gems’ by Jaipur-based young entrepreneur Keya Agarwal Badhalia was launched on Monday during the ‘Uncut Segment’ of the ongoing Jaipur Jewellery Show (JJS) at the Jaipur Exhibition and Convention Centre (JECC). The book launch took place at the Rashmikant Durlabhji Auditorium at JECC, in the presence of JJS Honorary Secretary, Mr Rajiv Jain, JJS Vice Chairman, Mr Dinesh Khatoria, JJS Joint Secretary, Mr Ajay Kala, along with other members of the JJS Organising Committee.

On this occasion, JJS Honorary Secretary, Mr Rajiv Jain expressed his appreciation and said, “Keya’s book is a significant contribution to the gems and jewellery industry. Platforms like JJS must encourage more young professionals, as the new generation works in a far more modern and advanced manner. Research-based books like this will help strengthen consumer trust in gems and jewellery in the years to come.”

The book ‘Luxury Uncut’ presents a new perspective on the changing valuation and significance of gemstones. Drawing from her family jewellery business ‘Adbhut Jewels’ and her global educational experiences, Keya has created a unique blend of knowledge and research in this publication.