Platinum was a recurring presence on the 78th Emmy Awards red carpet, with statement diamond earrings, bracelets and rings providing some of the evening’s most notable jewellery moments. Worn by Elle Fanning, Selena Gomez and Claire Danes, the metal featured across pieces from Cartier, Tiffany & Co. and Martin Katz, spanning archival designs, contemporary high jewellery and substantial diamond-set statements.
The selection also underscored platinum’s continued role in high-value diamond jewellery, particularly where the design calls for a white-metal setting that keeps the emphasis on the stone.
“For audiences in India, the Emmy Awards offer a powerful lens into global culture and expressions of style. Platinum has long been a preferred metal for leading jewelers and celebrated stars, valued for its rarity, resilience, and the way it brings exceptional design to life. Seeing platinum take center stage at the Emmys red-carpet reinforces its enduring relevance and its position as a contemporary marker of taste and style,” said Vaishali Banerjee - Head of Global Market Development and Managing Director - India & ME, Platinum Guild International.
Elle Fanning wore Cartier, including a pair of Cartier Collection pendant ear clips from 2005, set with diamonds in platinum. She also wore the Cartier Essential Lines bracelet, likewise set with diamonds in platinum.
The pairing brought an archival Cartier piece into a contemporary red-carpet setting, with platinum providing the common thread between the two designs.
Selena Gomez opted for a selection of Tiffany & Co. jewellery combining platinum and yellow gold. Her look included Bird on a Rock by Tiffany & Co. Feathers earrings, set with more than two total carats of diamonds, and the matching Feathers bracelet, carrying more than 10 total carats.
She also wore the Jean Schlumberger by Tiffany & Co. Stitches ring and a Sixteen Stone ring, both featuring diamonds set in gold and platinum.
The mixed-metal construction gave the jewellery a more contemporary edge while keeping the diamond content front and centre.
Claire Danes put the focus on a single statement ring by Martin Katz, centred on a 5.25-carat cushion-cut diamond. The stone was framed by trapezoid and carré-cut diamonds, all set in platinum.
It was the clearest example of the evening’s diamond-and-platinum pairing: a substantial centre stone, a restrained white-metal setting and a supporting surround of diamonds designed to amplify rather than compete with the principal gem.
The Emmy jewellery selection reflected a familiar red-carpet equation: significant diamonds, established jewellery houses and platinum settings.
For Cartier, the evening brought archival design into the spotlight. Tiffany & Co. used platinum alongside yellow gold across its Bird on a Rock and Schlumberger pieces, while Martin Katz’s ring placed a 5.25-carat cushion-cut diamond firmly at centre stage.
For Platinum Guild International, the appearances reinforce the metal’s continuing visibility in celebrity jewellery and its positioning as a setting for high-value diamond design.
PGI, established in 1975, works across the four key platinum jewellery markets of China, India, Japan and the US. In India, its quality assurance programme, implemented with TÜV India, covers platinum jewellery carrying the ‘Pt950’ mark, denoting 95 per cent platinum purity.