Tiffany & Co. has raised the bar for luxury retail in Asia with the launch of its largest regional store, right in the heart of Tokyo’s famed Ginza district. Designed as a fusion of the brand’s New York heritage and Japan’s rich artistic traditions, the new flagship is both a shopping destination and a cultural showcase.
Taking cues from Tiffany’s celebrated Landmark store in Manhattan, the Ginza flagship introduces distinctly Japanese touches—among them, a gold leaf ceiling edged in Kanazawa style and a dramatic kabuki-inspired installation by artist Mariko Kusumoto. Spanning six expansive floors within a 12-story building, the store’s rippling glass façade captures shifting daylight along the prestigious Chuo-dori avenue.
Inside its 27,000 square feet, visitors are welcomed by a striking Michelangelo Pistoletto artwork and an immersive moving fresco created by “visual composer” Oyoram, displayed on sweeping digital panels beside a grand staircase. Tiffany’s signature designs—Lock, HardWear, T, and Knot—share the spotlight with limited-edition treasures like rose gold and aquamarine Lock pendants, as well as exceptional timepieces including the Carat 128 and Bird on a Flying Tourbillon.
A dedicated high jewellery floor celebrates the artistry of Jean Schlumberger, while the opening also marks a culinary first: Japan’s inaugural Blue Box Café. Helmed by award-winning chef Netsuke Shoji, the café serves refined Japanese cuisine amid floral installations by Azuma Makoto, complete with a private dining space for an intimate luxury experience.
With more than 60 stores across Japan, Tiffany’s Ginza debut signals a deeper commitment to the country’s thriving luxury market—fueled by both loyal local clientele and a rising tide of international visitors. This flagship cements the brand’s ambition to be at the forefront of Asia’s high-end retail scene.