Harrods is expanding its luxury universe by adding a curated selection of certified pre-owned Rolex watches to its Fine Watches Department. Known for showcasing brand-new high-end pieces, the retailer is now opening its doors to authenticated pre-owned timepieces—each vetted, serviced and approved under Rolex’s stringent standards.
The new area sits at the heart of the store’s watch floor, displaying an elevated mix of sought-after classics and rarely seen references that seldom appear on the market. Every watch is at least two years old and arrives with an official Rolex Certified Pre-Owned seal and a fresh two-year international guarantee, exclusive to this programme.
Harrods will also extend the offering online, enabling clients to explore certified pre-owned Rolex models through its website. With demand for trusted pre-owned luxury watches climbing rapidly—and counterfeit concerns growing—the partnership reinforces the value of verified, retailer-backed authenticity.
Rolex’s Certified Pre-Owned initiative, launched only a few years ago, has steadily expanded and continues to reshape how collectors and clients engage with the pre-owned luxury watch landscape.