British actress Daisy Edgar-Jones has been unveiled as the newest global ambassador for French high jeweller Boucheron. The Place Vendôme house announced the appointment on Tuesday, highlighting the rising star of Normal People and Twisters as the latest face of the maison.
Speaking about the partnership, Edgar-Jones praised the brand’s unique ability to marry modern boldness with a deep-rooted heritage. She also noted how inspiring it is to see two women — CEO Hélène Poulit-Duquesne and Creative Director Claire Choisne — steering the brand’s vision forward.
The actress already has history with Boucheron, having dazzled at this year’s Cannes Film Festival in one of the house’s signature question-mark necklaces. With her new role, Edgar-Jones is set to further embody the elegance and innovation that define the storied jeweller.