The journey began at the Embassy of India in Paris with a briefing on “The French Market & the Marketing of Desirability”, exploring French consumer expectations, luxury brand positioning, sustainability and opportunities to strengthen Indian jewellery brands internationally.
The session featured insights from:
Dr. Marta Marcheva — Executive Director, Institut Sup de Luxe, on luxury strategy, marketing and creating brand desirability.
Ms. Céline Dassonville — CEO, ethiwork, on jewellery strategy, brand communication, sustainability and traceability.
Mr. Anish Kumar Singh — GJEPC Representative for France and Founder, Bhartiya Paris Club, on building long-term India–France industry partnerships.
MEET THE 17 PARTICIPATING INDIAN COMPANIES
The delegation brings together manufacturers representing India’s jewellery-making capabilities, craftsmanship and design expertise:
1. Asian Star Co. Ltd
2. DNJ Creation LLP
3. Fine Jewellery Manufacturing Ltd
4. Goldstar Jewellery Pvt. Ltd.
5. KGK Creations (India) Private Limited
6. Malya Jewel Craft
7. Neysa Jewellery Ltd
8. NTS Navrattan Jewellers Pvt. Ltd.
9. Patdiam Jewelry Ltd
10. Priority Jewels Limited
11. Renaissance Global Ltd
12. S. Vinod Kumar Diamonds Pvt. Ltd.
13. Sunjewels Private Limited
14. Supergems Jewellery
15. Tanvirkumar & Company
16. UniDesign Jewel
17. Walking Tree Atelier Pvt. Ltd.
Over the next three days, the programme will feature market visits, B2B meetings, knowledge sessions and networking, culminating in the Buyer-Seller Meet on 15 October at the Marriott Champs-Élysées, Paris.
As part of GJEPC’s Global Market Access Mission, the initiative aims to foster meaningful connections between Indian manufacturers and French buyers, retailers and luxury businesses.