Positioned at Marina Bay in Singapore’s bustling financial district, the new headquarters will manage Pandora’s Asia Cluster — overseeing both company-owned boutiques and distributor-led markets. The Singapore base will also serve as a hub for about 50 professionals working across marketing, branding, operations and market development.
According to Massimo Basei, Chief Commercial Officer at Pandora, Asia represents a significant growth opportunity for the brand. “Markets such as India, Japan, Indonesia and South Korea are evolving rapidly,” he noted, adding that Singapore’s strategic location and vibrant ecosystem make it the perfect centre for driving Pandora’s next phase of expansion.
The company’s move comes on the heels of a steady performance in the third quarter of 2025, with overall revenue up by 6 per cent despite global economic headwinds. The organic growth comprised a 2 per cent rise in like-for-like sales and a 4 per cent boost from network expansion.
Pandora’s latest product introductions — the Talisman and Minis sub-collections — have been well received, alongside a festive campaign that continues to build emotional resonance with consumers. President and CEO Alexander Lacik said the brand remains focused on fuelling its “brand heat” through a mix of creativity, affordability and storytelling.
Maintaining its full-year outlook, Pandora forecasts 7–8 per cent organic growth for 2025, with expectations of 3–4 per cent like-for-like growth and 4 per cent network expansion.