India-based Business Of Jewellery (BOJ), a leading bi-monthly trade publication for the gem and jewellery industry, is strengthening its global network with a renewed focus on the United States — one of the most influential markets for design, trade, and innovation.
As part of this expansion, BOJ has appointed journalist Smitha Sadanandan as Consulting Editor, USA. Based in the United States, she will oversee industry news, trends, and events in the region, working closely with the editorial team in India to align coverage and insights across markets.
In a short span of time, BOJ has built a strong reputation for in-depth reportage and global perspective, chronicling the evolution of jewellery from manufacturing to marketing across international centres. The magazine’s growing editorial presence in the U.S. marks a strategic step in extending that vision and connecting industry voices across continents.
Smitha is a seasoned journalist whose work spans publications such as The New York Times International, Financial Times, South China Morning Post, Prestige Hong Kong, Robb Report India, Vogue Arabia, and Vogue India. Her experience brings an international depth to BOJ’s reporting as the magazine continues to evolve into a truly global platform for the gem and jewellery trade.